by Alex Kurtagic.
“Sometime ago I visited my local surgery. At the reception desk, I was confronted with a poster, bearing Britain’s National Health Service (NHS) logo. The poster was produced by the NHS Business Services Authority (NHSBSA), which is a spawn of the British government’s Department of Health. Across the top of the poster, in large white letters set against a black background, it read, ‘YOUR CHOICE OF TREATMENT.’ Below followed eight captioned photographs, depicting eight models in different attires. The four on the left, under the captions ‘pharmacy,’ ‘optician,’ ‘dentist,’ and ‘doctor,’ sported smiling faces and a friendly manner; they were also ethnically diverse, with 50%–75% of the physiognomies bearing partly or wholly non-European features. The four on the right, under the captions ‘security,’ ‘police,’ ‘court,’ and ‘prison,’ sported serious faces and an unfriendly manner; they were ethnically homogeneous, with 100% of the physiognomies bearing Northern European features.”
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